SEO stands for Search Engine Optimization. It’s the practice of optimizing websites and online content to improve their visibility and ranking on search engines like Google, Bing, and Yahoo. The goal of SEO is to attract more organic (non-paid) traffic to a website by ensuring it appears higher in search engine results for relevant queries.
SEO strategies and techniques
Keyword Research: Identifying the terms and phrases people are searching for related to your business or content.
On-Page SEO: Optimizing individual web pages, including the content, meta tags, images, and internal links, to make them more search engine-friendly.
Off-Page SEO: Building backlinks and improving online reputation through social media, influencer outreach, and guest blogging to increase a site’s authority.
Technical SEO: Improving the technical aspects of a website, like site speed, mobile-friendliness, indexing, and security, to enhance its overall performance in search engines.
Content Quality: Creating high-quality, valuable, and engaging content that meets the needs of the audience and encourages sharing and backlinks.